Marketing Company - Small Business Marketing - Low Cost Marketing

Website Optimisation

Achieving a high ranking in the organic search engine results is possibly the most cost effective marketing vehicle for small businesses.

Firstly it is free advertising.

Secondly your website works 24/7 to sell and promote your business.

Then to top it all off you have the added benefit of increased trust and credibility because independent studies have revealed that visitors are more inclined to trust the businesses that they find through natural search listings, as opposed to the websites listed in the paid advertisements.

What is Website Optimisation?

When Google (or any search engine) crawls your website they look for key indicators to determine the content of your site. Website optimisation is not about tricking Google, it is about helping Google understand what your website is all about so they can help searchers find the content they are looking for.

Google uses a complex algorithm to determine the relevance of your website for related keywords. They consider both the website content and the number of inbound links to rank the importance. As such the optimisation process can be broken down into two separate components: On-site optimisation and Off-site optimisation.

 The on-site optimisation includes all the on-site tactics such as meta tags, image tags, keyword density, header tags and page titles.

The off-site optimisation process involves getting other websites to link to your website.

On-site Search Engine Optimisation

Over the years we have developed an extensive list of factors that we have found improve the perceived relevance of your site in the eyes of Google. The on-site optimisation is a long and detailed process. Fortunately it only needs to be done once.

During the on-site optimisation process we will implement all factors relevant to your site / industry and give you a set of simple instructions to follow for all future content you add.

Off-site Search Engine Optimisation

Getting links to your website is an ongoing process. The number of links needed depends largely upon the competition of your keywords.

The chart below shows the increase in traffic after we commenced the off-site linking component of the marketing campaign.

Real Benefits of an effective Website Marketing Strategy:

• Every time we get your website to the top of the natural search results you not only increase your sales and website traffic, you also improve the credibility of your brand.

• People searching the net for a service are ready to buy, it’s imperative they find your business at this critical point in time.

• Optimising your site only needs to be done once. Whilst the intial outlay may seem high, the long term costs are far lower than other marketing and advertising methods making website marketing one of the most cost effective marketing channels for small business. (Ongoing costs can be as low as $99 per year - that's less than a single newsaper ad.)

How Much?

Our complete website optimisation package is only $2000 +gst

This includes:

• Comprehensive on-site optimisation of up to 5 pages of your website. (Each additional page is $500 for Comprehensive Optimisation or $100 for Basic.)

• The reformatting of your current design to fit our proven Search Engine Friendly Formula

• PLUS 12 months FREE WebLinks Standard (Value $500)

(Weblinks is the service we offer to create and maintain a 3 way link exchange between your website and other sites.)